Thursday, March 24, 2011

Last month, PR strategist Adam Sherk took 25 of the most overused buzzwords in marketing and PR—he compiled a list of the top 100 and ran them through PRFilter, a website from RealWire that aggregates press releases.

The results: “Solution” led the pack with 243 appearances.

Shortly after he published the post, PRFilter set the record straight: “Solution” did not appear in press releases 243 times; it appeared 622 times—and it was the second most common buzzword.

The most common word is “leading,” which showed its face 776 times—in one 24-hour stretch.

Here’s the full list—compliments of Adam Sherk and PRFilter:

1. leading (776)
2. solution (622)
3. best (473)
4. innovate / innovative / innovator (452)
5. leader (410)
6. top (370)
7. unique (282)
8. great (245)
9. extensive (215)
10. leading provider (153)
11. exclusive (143)
12. premier (136)
13. flexible (119)
14. award winning / winner (106)
15. dynamic (95)
16. fastest (70)
17. smart (69)
18. state of the art (65)
19. cutting edge (54)
20. biggest (54)
21. easy to use (51)
22. largest (34)
23. real time (8)

What's the word you use the most?

Monday, March 21, 2011

Social Media from adorable baby to angst filled adolescent

Is social media about to experience growing pains?

According to people at Unica this year, social media is no longer the adorable baby everyone wants to hold, but the angst filled adolescent – still immature yet no longer cute – who inspires mixed feelings. All things social continue to hold intense interest, with 53% of marketers currently applying it to their marketing efforts. But as tactics rise and fall, a more sophisticated approach is emerging.

Instead of thinking tactic by tactic, marketers are beginning to think strategically across three major areas of social content: owned (what they create), earned (what customers create) and paid (what marketers spend money for).

And as far as NettResults is concerned, social media can be a grumpy old man - so make sure your have an integrated PR and SM campaign in place. Not only can SM be your friend and help you reminisce about good stories (helping you get the word out), it can also turn around and bite you in the butt in a crisis.

What do you think?