I came across this interesting take on the 'information gap' interpreted by Jeff Monday.
When we come across something new that is not explained by our previous knowledge or experiences, an information gap is formed. If you are a communicator, understanding how to use this gap will have great rewards. Next time you have to develop company's messaging think about it!
What do you think?
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Nick Leighton
The NettResults International Public Relations blog is written by Nick Leighton, CEO of NettResults - a PR agency based in the Middle East, providing regional reach to agencies and clients (www.nettresults.com). The NettResults International Public Relations blog discusses the latest trends and universal truths to better understand public relations, crisis communications and social networking.
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About Nick Leighton:
- Nick is the CEO of NettResults -
- an International PR agency. Nick co-authored 'Crisis Communication - practical PR strategies for reputation management and company survival' which is available from all good book shops. He spends his time in the Middle East, in california and on planes flying around the International PR community.
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