Beautiful things come in small packages.
The public’s desire for brevity is universal. Blame it on MTV, blame it on media as a whole, but if CNN can bring you the “Hollywood minute” to sum up all entertainment news into 60 seconds and Fox gives us “The World in Eighty Seconds”, you can sure cut some of that press release.
Edit your media copy to make it as short as possible. Then edit it again to shorten it. Then pass it to a colleague to get them to shorten it.
Keep it short. Period.
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Nick Leighton
The NettResults International Public Relations blog is written by Nick Leighton, CEO of NettResults - a PR agency based in the Middle East, providing regional reach to agencies and clients (www.nettresults.com). The NettResults International Public Relations blog discusses the latest trends and universal truths to better understand public relations, crisis communications and social networking.
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About Nick Leighton:
- Nick is the CEO of NettResults -
- an International PR agency. Nick co-authored 'Crisis Communication - practical PR strategies for reputation management and company survival' which is available from all good book shops. He spends his time in the Middle East, in california and on planes flying around the International PR community.
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Nick Leighton